About the video:
SoundCloud is a social sound platform where anyone can record, upload and share sounds to the world. Whether you're sending a private demo to a friend or a podcast to thousands of listeners, SoundCloud allows you to send via Twitter to Tumblr or Facebook to Foursquare.
About the speaker:
Alex Ljung grew up in Stockholm with a passion for music. After working in production for several years, he met co-founder Eric Wahlforrs at the Royal Institute of Technology. They thought sound was too consumer-based and didn't focus on the creator like Flickr did for photos. Enter the idea for SoundCloud which has grown into the world's leading social sound platform.
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SoundCloud was originally started in Stockholm, Sweden, but was established in Berlin, Germany in August, 2007 by sound designer Alex Ljung and artist Eric Wahlforss. It had the intention of allowing musicians to share recordings with each other, but later transformed into a full publishing tool which also allowed musicians to distribute their music tracks.
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Flickr did for photos. Enter the idea for SoundCloud which has grown into the world's leading social sound platform.
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