About the video:
Thrillist.com is an online city guide and daily e-mail newsletter catered to guys. They highlight what's new in your city and offer special deals on a local and national level. Find out how Ben started from the ground up to bring a fresh voice to city guides and how he's revolutionizing this male-driven market.
About the speaker:
A born and bred New Yorker, Ben felt restless with the local city guides upon graduating from Penn University. Having a background in boutique hotel operations, he set out with his co-founder Adam to explore an underutilized niche market in men's local lifestyle guides. What started as a sporadic e-mail sent out to friends became a national business now spread to 17 cities and counting.